I'm Dan Selden.

I solve complex problems and design for great experiences.

Formerly a landscape architect, I've spent the last decade designing and developing for the web. I'm fascinated by the intersection of the physical and digital and I'm passionate about building experiences that bring these worlds closer together.

From marketing and e-commerce websites to products at startups and enterprise companies, I’ve worked on a wide variety of challenges that have fueled my growth and honed my expertise across the design and development process. I currently work as a design technologist at EquipmentShare—helping design and implement strategic experiments in the construction industry.

Learn more about me

Data Analysis

UX Research

Design Strategy

Product Design

Product Management


Interaction Design

Design Operations

Data Visualization

Rapid Prototyping

Data Analysis

UX Research

Let’s work together! My expertise spans strategy, design, development, and operations. Maybe you need help with one, maybe you need help with it all. Maybe you need a one-time activation, maybe you need help a few times a month. Get in touch and share some details about your project to see if my experience is a fit for your needs.

Design and Branding

Web design
Product design
Mobile design
Design systems

Logos & branding
Brand collateral
AI image generation

Web Development


Strategy and Operations

Product strategy
CRM expertise
Data analytics and visualization
Workflow automation